EXPERIENCES

I specialize in brand strategy, creative direction, and go-to-market marketing. That means everything from building a brand from the ground up to leading the creative vision behind campaigns, product launches, and digital experiences. If it lives at the intersection of strategy and creativity, it's my wheelhouse.

On the B2B side, I've led rebrands and go-to-market strategy for SaaS platforms and enterprise clients. On the consumer side, I've managed CPG brands at retail scale and driven activations that generated over 400 million organic views. I'm comfortable wherever the brand needs to go.

Yes. Whether you need a creative director for a defined project, a brand strategist to help sharpen your positioning, or an embedded partner for a launch, I'm open to the conversation. Reach out and let's figure out what makes sense.

It starts with understanding the business and clients, not just the brief. From there I move through strategy, creative concept, and execution, making sure every decision ties back to a clear goal. I work fast, I collaborate well, and I don't disappear after the kickoff call.

Yes. I'm actively looking for the right brand and marketing strategist role. I care a lot about the work, the team, and the mission, so I'm selective, but if something looks like a strong fit, I'd love to connect.